Biju KV, owner of Ragam Pro AVL was planning to upgrade the company’s mixing console and knew he wanted to invest in DiGiCo. Choosing a DiGiCo Quantum 225, Ragam Pro AVL became the first rental company in India to have one in their inventory.
From humble beginnings 50 years ago, Kodaly, Kerala-based Ragam Pro AVL has created a reputation for delivering first class events.
“Recently we have planned to upgrade our audio inventory to meet the growing demands of clients,” says Biju KV of Ragam Pro AVL. “Our first thought was to purchase one from DiGiCo’s SD series. But then they introduced the Quantum 338 and 225 to the Indian market via their distributor, Hi-Tech Audio & Image. Azhar Meem from AVL Marketing, Kerala, the dealer partner of Hi-Tech Audio & Image, told us about the powerful Quantum 225 that incorporates all the new design features of the Quantum 338 but in a compact, robust work surface and we knew it would be perfect for us.”
Rajan Gupta, CEO/Founder of Hi-Tech Audio & Image, notes that the combination of DiGiCo’s technical excellence and support plays a pivotal role in converting prospects to clients. “DiGiCo has been challenging its limitations while innovating new product ranges,” he says. “From the S and SD Series, and now the Quantum 225, DiGiCo has put a ton of power and versatility into a compact work surface. The Quantum 225 is definitely a rider-friendly solution for Ragam Pro AVL.”
Until now, the Quantum 225 had not been used in Indian live industry. Though Ragam Pro AVL was keen to invest in Quantum 225, they were initially uncertain. Azhar took the initiative to help them in every possible way. “We connected with a few sound engineers from our state, who’d had the chance to work with Quantum 225 console in Europe,” he shares. “Their feedback about it was extremely positive and they were happy with its upgraded features. Hearing this, Biju was confident to invest in the console. Furthermore, the support provided by Rajan Gupta and Nirdosh Aggarwal of Hi-Tech Audio & Image confirmed their choice.”
“We have been associated with Azhar for a decade now. He has been instrumental in Kerala in promoting brands like DiGiCo among his clients,” explains Nirdosh Aggarwal, Managing Director of Hi-Tech Audio & Image. “The inventory requirements for pro audio brands are extensive and it becomes hard for us to cater to everyone. We have a wide span of trusted dealer partners across India like AVL Marketing who are boosting our sales by supporting our brands. Investing in the Quantum 225 is aligned with Ragam Pro AVL’s future business plan.”
When choosing the Quantum 225, Biju had the future in mind and wanted a console that would give him the edge in the current market and deliver the longevity he wanted. With the Quantum 225 on board, Ragam Pro AVL is now able to provide touring engineers with a much more comprehensive and user-centric mixing workflow.
Being the first DiGiCo Quantum 225 in India, hands-on training was immediately planned. DiGiCo Application Engineer, Piyush Joshi, shares his experience with conducting well-structured training for Ragam Pro AVL’s team.
“The Quantum 225 is the best-packaged beast in the industry, with such efficient technology,” he concludes. “Features like Nodal Processing, Spice Rack, True Solo, and DMI slots for protocol integration, have redefined the digital audio console’s capabilities.
“What impresses me most, is that after all these extraordinary added features, operating the console is a breeze, and switching between the SD and Quantum ranges is seamless. Ragam’s choice of acquiring a Quantum 225 with MQ-Rack has given them the latest platform of digital audio protocols. The MQ-Rack has set yet another benchmark in terms of AD/DA converters on the MADI protocol and it sounds absolutely phenomenal.”
Pictured: From left to right: Azhar( AVL Marketing), Piyush (Hi-Tech Audio & Image), Biju (Ragam Pro), Taris (AVL Marketing), and Boney (Ragam Pro).