As Jason Derulo entertained fans at Dubai’s Coca-Cola Arena, INFiLED’s LED technology took centre stage, providing the eco-conscious concert with stunning visuals.
INFiLED, a leading global manufacturer of high-end LED display solutions, provided the backbone for Jason Derulo’s performance at EarthSoul, the region’s premier eco-conscious music festival, which made its highly anticipated debut at Dubai’s Coca-Cola Arena few months ago.
Aligning perfectly with the UAE’s Year of Sustainability, EarthSoul festival wowed attendees with an electrifying lineup over one day this summer. Headlined by Jason Derulo performing his top hits, the festival also featured regional stars like Shae Gill, Arqam, and Celine Dee Matahari, who added to the excitement of the night.
At the heart of this concert was INFiLED’s state-of-the-art LED technology, playing a crucial role in making Jason Derulo’s EarthSoul performance a visually stunning experience. Tasked with creating an upstage LED wall, along with image screens and several LED front walls for the band and dancer rises, was SLS Production, the AVL partner for the event, responsible for creating a vibrant visual experience that complemented the live performances.
“The installation process was smooth and efficient,” says Edgar Pulido, head of video department at SLS Production, who turned to INFiLED’s reliable and versatile 4.6 GXmk2 LED panels to deliver maximum visual impact. “We utilised INFiLED LED technology for the upstage LED wall, which was hung seamlessly along with the two IMAG screens.” According to Pulido, the modular design and lightweight structure of the LED panels made the setup quick, while the high resolution and vivid brightness of the display ensured that every visual element was crisp and vibrant, providing an immersive experience for the audience. He adds: “The flexibility of the LED panels also allowed us to adapt them perfectly to the band and dancer rises, adding depth and dimensions to the stage.”
The setup included a massive 9-metre by 5-metre upstage 4.6 GXmk2 LED wall that became the focal point of the performance, as well as two IMAG screens measuring six metres by 3.5 metres, and 12 square metres of 4.6 GXmk2 LED fascia for the band and dancer risers.
According to Pulido, INFiLED’s LED panels met the client’s expectations “perfectly”. “The LED panels offer exceptional colour accuracy, punchy colour profiles and high contrast, making them ideal for delivering crisp, vibrant visuals that enhanced the overall look of the stage,” he says. “INFiLED’s technology allowed us to fulfil the client’s brief with precision, ensuring that every visual element was delivered with impact.”
INFiLED’s Xmk2 series is a lightweight LED solution for creative installations featuring a wide viewing angle and an ideal choice for creative LED installation featuring seamless curves and wide viewing angles. The series combines innovative design and patented modules, INFiLED’s CBSF Technology enhances the background performance, improving the colour accuracy, while avoiding colour shifts, making it the perfect solution for the event. The visuals created by the Xmk2-series screens were essential in brining Jason Derulo’s vision to life and setting the tone for the entire performance. “INFiLED played a key role in this by delivering LED displays with clear, vivid and bright imagery,” comments Pulido.
The visual content, provided by Jason Derulo’s touring team, was designed to complement the singer’s high-energy performance. The video media was preloaded to Disguise VX4 media server, designed for plug-and-play functionality, allowing for minimal on-site adjustments. “This system ensured that the visual elements integrated smoothly with the overall production, delivering flawless playback and synchronisation with the live performance,” Pulido says.
He concludes: “The use of reliable technology like INFiLED’s LED panels helped us meet the client’s expectations without any issues and the end result was an impactful performance that captivated the audience.”
Photo: © SLS