When Doering creative agency contacted LEDcave about their ambitious plans to create unique visuals for German singer, rapper, songwriter and producer Clueso’s new music video Mond (Moon) where he sings together with German-Turkish musician Elif, LEDcave had a stellar solution in mind.
“We have been in conversations with Doering’s team for the past two years about various creative opportunities at our LEDcave studios across Germany,” says LEDcave’s CEO Thilo Strack. “When this music video project came up there was no time for ‘star gazing’ – we knew our Berlin studio would be perfect, both creatively and technologically, for what the teams had in mind,”
As LEDcave’s most advanced VP studio, the 2,500m2 Berlin space features a giant LED volume comprising a curved LED wall measuring 40m wide by 6.5m high made up of LEDitgo vP2+ LED panels. The LED roof surface, which consists of the same 2.6mm panels, is 24m long and 14m deep. Sixteen high-end media servers with state-of-the-art components such as the NVIDA A6000 graphics cards play the environments created in Unreal Engine via an Analog Way Aquillon CS+ with 24 inputs and 20 outputs in 4K60 in 10 bits via a total of 16 Brompton Tessera SX40 4K LED processors, with multiple Tessera XD10G data distribution units utilised for distribution to the LED panels.
All panels have been dynamically calibrated using Brompton’s Hydra measurement system, making them Brompton HDR-ready and able to take full advantage of Dynamic Calibration features such as ThermaCal and PureTone.
Produced by Doering, the music video was shot by MOO Video Production, with LEDcave’s stunning LED volume delivering ultra-realistic visual backgrounds that seamlessly combined physical and virtual elements to transport the two pop music stars into the outer space. Unreal Engine was used by LEDcave team to transport moon scenes from the original mood board into captivating virtual backgrounds.
“We really enjoyed the collaborative spirit from everyone involved in the project,” Strack says. “LEDcave’s creative team, the client, the management and even the artists themselves all got involved in the creative process of designing the perfect virtual moon environment.”
Speaking of the benefits that Tessera SX40 processors had brought to the production, Strack notes that it is “the numerous colour features within Tessera and Brompton’s Dynamic Calibration settings that made all the difference, particularly when comparing the physically built stone surface placed against space backgrounds on the LED wall. They worked incredibly well in real time and brought considerable time-saving advantages to the team,” he explains. “The visual elements and the overall result of this project speak for themselves. There is a clear difference in the image quality Tessera processors deliver compared to competitor processing systems.”
According to Strack, they are, quite literally, over the moon when it comes to the results and the feedback received from the production team, the client and the artists.
Everyone involved in the project was pleased with the result, which is also reflected in the comments section of LEDcave’s golden guest book, with Doering Media saying: ‘Thank you very much for the perfect cooperation, the commitment and the great vibe during the production shoot. Your positive energy was the gift we all deserved. You are the power! See you next time’
“Clueso and Elif also wrote: ‘Hey guys, this is the uppermost awesome s**t, thank you!’,” concludes Strack. “This really says it all, and we are also grateful to our technical partners such as Brompton Technology. Their LED video processing products help us continue pushing the boundaries in VP and XR productions!”
Link to the official video: https://www.youtube.com/watch?v=ldcDFJrnta8
Photo: LEDcave Berlin